Calculator Converter
SEO

UTM builder

Add utm_source, utm_medium, and utm_campaign to a URL.

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  1. 1 Paste the landing page URL.
  2. 2 Fill source, medium, and campaign.
  3. 3 Add term or content only if you use them.
  4. 4 Copy the final URL into the ad or the email.

How it works

Campaign parameters tell analytics where a visit came from. Enter the page URL and the source, medium, and campaign. Term and content are optional. The builder uses URL search params, so existing parameters are kept and the new ones are encoded. The URL needs a host. If you omit https://, it is added.

Frequently asked questions

What should medium be?

A channel name you will actually group by, such as email, cpc, or social. Consistency matters more than the exact word.

Does this create the analytics report?

No. It only builds the link. Your analytics tool has to be on the page to record the visit.

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